My favourite past-time when I was still a kid, was to memorise the timings for the TV shows from the TV guide. I could tell you what shows were on and what shows were rescheduled. Life was simple then, there were only a few tv channels.
Around 15 years later, in the 21st century, there was significant shift in how people viewed the world. Convenience was the key word.
People were pampered by the burgeoning technology that it seemed that the only thing that mattered was themselves. In this particular time-period, where news is no longer on traditional media but on twitte, where the hunger for technological break-through intensified and taken for granted and that all governments in the world going to propose a day to be of 48 hours.
Memorising time-slots for tv shows seemed anarchronistic. People no longer have to wait for shows. The shows go to the people. Web-streaming is a popular mean. Tivo is another. iTunes opened an avenue for people to own tv shows.
The future of tv seemed bleak. No longer do people want wait in front of the tv just for that one hour of show. This sounded the funeral bell for tv advertisments. Perhaps, the only profitable tv shows are the live telecast on sports, the inaugration of the President and major accidents. But then, web-stream can rob the traditional media of the last revenue.
Free content is the bane of tv shows. Are we going to see great shows coming back? Or the tv studio decided to cut all costs and produce boring and predictable shows?
One thing for sure, we can expect more of paid tv like HBOs. HBOs has been providing us with entertaining contents like True Blood and Sex & the City.
The immediate future is not clear. But I like to sound the death knell for Mediacorp first.
Friday, June 19, 2009
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